Digital marketing is an essential part of any business’s online presence, but that doesn’t mean every marketing campaign will be successful. A digital marketing campaign can include a wide variety of tactics, including things like social media and search engine optimisation (SEO), but you should tailor your approach to your audience and the message you want to convey in order to maximise your results. Below are five tips from experts of a digital marketing agency in Parramatta for running a successful digital marketing campaign.
Know Your Audience
Before beginning your digital marketing campaign, you’ll want to make sure you know exactly who your target audience is. If you can clearly define who will buy your product or service and why they will do so, then you’re more likely to attract those customers. Take some time to really understand how they act, what they like and don’t like, and even where they hang out online. This effort up front will pay off in spades once you get started.
Have a Unique Value Proposition
The first and most important step to starting a digital marketing campaign is to identify your unique value proposition (UVP). For example, McDonald’s UVP is that it delivers happiness. If you are Google, your UVP might be organising information from around the world. Knowing your UVP can help you determine which types of campaigns will resonate with customers and what kinds of experiences you should deliver online.
Create Strong Landing Pages
According to leading researches, landing pages are one of most important parts of digital marketing. The landing page is where everything comes together. It’s where you can tell your brand story in a clear and compelling way. It’s also where you need to take action with calls-to-action. It’s a good idea to hire a digital agency Parramatta to create a strong landing page with right keywords to gain more traffic and leads.
Measure Your ROI
The first step in determining your digital marketing campaign’s success is measuring its return on investment (ROI). If you can’t measure it, you can’t improve it. Taking a hard look at how much money you spent and what returns, if any, were realised will help inform your digital strategy moving forward.
Don’t Rely On Social Media
Undoubtedly, social media is an important part of any marketing strategy, but it should not be your primary focus. Social media doesn’t create leads. It will build awareness and help you find potential customers and clients, but people still need to be convinced that they need your services. Use social media channels to drive traffic back to your website (where conversion rates are higher) or use them to create relationships with influencers that can lead to new business opportunities down the road.
Need help with increasing your online presence and create brand awareness, seek the assistance of a branding agency Parramatta. A professional digital marketer can help achieve your online marketing goals.