The app development cycle is a never-ending process. An app development campaign goes beyond building an app and expecting users to fall in love with it instantly. It’s ideal to do your due diligence and design your marketing campaign even before the launch date.
Carrying out these activities will play a huge role in the success of your app. Besides, they will help you grow your user base and retain your target users.
Avoid these common mistakes and watch your user engagement and app retention rate skyrocket.
1. Poor communication
Your mobile app developers can only interpret your idea accurately when there is smooth communication. This is why you should share all the details from the onset.
Avoid working with a developer with poor communication skills, no matter how skilled they are. Such experts won’t respond to requests on time and may offer unclear answers to your queries.
2. Adding too many features
Small business owners who are developing their first app often make this mistake. Stuffing an app with too many features isn’t the best way to keep users engaged or retain them. This will eventually backfire.
Work with Slingshot developers to help you release an MVP that contains core features as the first version of your mobile app. You will find it easier to launch your app quickly and discover what works with this approach.
3. No marketing campaign
As you work on your marketing strategy, make sure that your message aligns with your product. Promising what your user experience doesn’t cover will affect your UX and user retention rate.
There’s no need to wait until your app is ready before creating a buzz around it. Maximize your social media channels, email marketing, press releases, and website.
Determine the actual release date for the app so that you and your team can establish milestones for different timelines.
4. Not defining your KPIs
Truth be told, it’s impossible to focus on all the KPIs that revolve around app development. This is time-consuming and may be difficult to know whether the app is successful or not. Avoid making the mistake of choosing some KPIs because of their popularity.
Having a clear vision of what you intend to achieve with your mobile app will guide you when defining your KPIs. Bear in mind that you can adjust them over time.
5. Failing to carry out your due diligence
Your users’ needs and feedback will go a long way to shape your final product. Perhaps you don’t have a clue about your target audience; it’s never too late to do your due diligence. The next thing is to research user intent and demographics. The data you obtain will help you create accurate user personas.
6. Testing yourself
An app that’s riddled with coding errors and bugs rarely performs well in the app store. More so, it can ruin a brand’s reputation.
You can’t rely on your feedback alone, even if you have more than a basic knowledge of app development. That said, set aside a budget for app testing and involve real-time users.
7. Overlooking navigation
Your navigation will determine how your app flows, among other things. It’s essential to design your app in a way that’s straightforward instead of distracting. The rule of thumb is to make your navigation as simple as possible.