When running a business, you need a website to boost credibility. Most people don’t trust a business that has no website. A website helps you be visible and reach your target audience. Even the smallest business to a multimillion-dollar company needs a website, either a simple page or a full website.
You must be unique in this competitive business world to attract more customers. Anyone can easily create other social media accounts with fake details that might resemble yours. However, when you have a professional business website, you will look legitimate. You don’t have to be a professional to create an appealing website. The Calgary Web Designers can help you create a business website to increase conversion and attract more people. Furthermore, they will help you create an SEO-friendly website with optimized metadata, high-authority backlinks, and keyword-rich content. This blog post will explore how SEO web design works.
Understanding SEO Web Design
When creating a website, you must ensure that it ranks high in the search engines so that your target audience can easily access it. Incorporating SEO practices in web design will help increase its ranking and traffic, hence a great return on investment. Involving an expert in web design ensures you avoid all the mistakes and gives your users a great experience.
Factors to Ensure SEO-friendly Website
Website Speed
One of the turnoffs to most visitors to your website is the loading speed. How fast the page loads influences the bounce rate and the ranking in the search engines. When creating or redesigning your website, always improve the load time of your landing pages. The shorter the load time, the more people will want to explore other products you are dealing with. Many ways can help you improve the site speed, such as using the right image format. In addition, you might need to enable browsing caching. This feature allows the user’s browser to store elements like images to decrease load times for return Visitors.
Creating a Mobile-fast Design
In the recent past, most of the populations browsing the internet are using smartphones, making it necessary to ensure they can access it. In addition, Google practices mobile-first indexing, which means that it indexes, crawls, and ranks the mobile version of the website first. Any SEO expert knows this trick, which is why they will always make it a priority to create a mobile-friendly website. When creating a mobile-friendly site, you can consider the dynamic serving, which serves different versions of the HTML code according to the user’s device. Alternatively, you can separate the URLs where the setup uses different HTML codes on separate URLs depending on the user’s device.
Internal and Navigation Links
Creating any website can be overwhelming, especially when you want it to rank high in search engines. Incorporate both the navigation and internal links to help search engines understand the site structure. The navigation links will include links in the website header and navigation bar. Furthermore, consider the contextual links found in a page’s main body content to direct users to related content. Always ensure your pages have at least one internal link; otherwise, they will be termed orphan pages that users can’t reach easily.
Time to Create an SEO WEB Design!
Creating a website that ranks high is not an overnight task. SEO requires a lot of time before you can start seeing results. Always engage with reputable and experienced web designers to help you create an SEO-friendly website that provides a great user experience.
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